Privacy policy

Allbirds, Inc. alongside all its connected affiliate brands, takes dedicated measures to safeguard all forms of identifiable data that can pinpoint or indirectly recognize individual users. This comprehensive privacy disclosure outlines the full protocols we follow to handle user personal data whenever people connect with our brand. This covers all digital touchpoints including official websites and mobile applications, as well as offline interactions such as in store visits, customer service conversations, brand hosted events and limited time promotional activities. Within this policy, we break down the different categories of user data we gather, the practical reasons behind data processing, specific scenarios where shared data may be required, and the full range of control options users hold over their personal details. Any reference to the brand encompasses Allbirds and every associated subsidiary a user may engage with, while references to individuals apply to anyone who interacts with our business through any form of communication or engagement.

We carry out personal data processing to sustain daily business workflows, meet mandatory legal rules, and defend the overall safety, stability and functional quality of all brand services. This data management supports core commercial needs including completing customer purchases, maintaining registered user accounts, responding to general questions and feedback, and delivering ordered goods and professional services as promised. In many cases, data handling helps us fulfill binding contractual duties or complete pre contract steps requested by users ahead of formal service agreements. Certain optional brand activities, such as exclusive promotions, feedback questionnaires and targeted marketing projects, rely on voluntary user consent, which we collect openly at the moment information is submitted. When legal data processing is based on user approval, individuals retain the right to withdraw their consent at any given time without penalty.

The scope of collected information changes based on how each person engages with our brand ecosystem. Creating a personal account, finalizing online orders, signing up for brand newsletters or reaching out to support teams will prompt the collection of basic personal details such as full name, active email accounts, residential mailing addresses, contact phone lines and secure payment credentials. Every direct conversation with our team, whether through email correspondence, phone calls, text messaging or in person in store discussions, may also capture contact information and related context details. To uphold service quality standards and staff training goals, customer support phone calls might be monitored or recorded in full compliance with local legal regulations.

Further voluntary data may be collected when users take part in brand surveys, product reviews, market research studies, competitive contests and special promotional campaigns. Participation in these initiatives is entirely optional, and all shared content helps our team refine product design, upgrade service quality and elevate the overall customer experience across all channels. Any content users choose to post publicly including product reviews and social media brand interactions will be visible to outside audiences, and such public content does not receive the same strict privacy protections reserved for private user data.

We may also obtain user related details from external third party collaborators such as marketing partners and professional service providers, supplementing our existing internal records to create more tailored service experiences for every customer. Basic technical and behavioral data is gathered automatically during website browsing and digital service usage, covering unique device markers, public IP addresses, browser specifications, general geographic location, webpage browsing history, content engagement duration and interaction records for online advertisements and built in platform functions. Physical in store technology tools may also operate for security monitoring and data analysis, with offline collected information able to be combined with online user data when operationally appropriate.

Collected personal data supports secure transaction processing, timely product delivery, personalized shopping experiences, responsive customer assistance and timely updates regarding orders, account status and service adjustments. We also utilize this information for internal operational needs including data analysis, product research and development, daily workflow optimization, fraudulent activity prevention and strict adherence to local legal standards. Targeted marketing content may be distributed to share relevant product launches, service upgrades and exclusive offers, fully aligned with local data laws and individual communication preferences. Users can easily disable non essential marketing messages at any time, though critical operational alerts related to accounts and orders will remain necessary to ensure proper service delivery.

To boost digital platform functionality and overall user experience, Allbirds utilizes cookies and comparable tracking tools to maintain stable website operation, save personalized preference settings, analyze browsing habits and deliver customized advertising content. Users can adjust or turn off these tracking tools through built in browser and device controls, though disabling such features may limit certain website functions and reduce overall browsing convenience.

We only share user data with vetted and reliable external service teams that assist with key business operations, including secure payment processing, order fulfillment and shipping, data analysis solutions, customer support management and digital infrastructure maintenance. Data may also be shared with trusted business allies and affiliate brands when needed to complete user requested services or support internal corporate operations. In rare and restricted situations, we may disclose personal information to legal consultants, financial advisors and industry professionals, or local regulatory authorities, to meet legal mandates or protect legitimate brand rights, personal safety and physical property. If major corporate changes occur such as company mergers, asset transfers or business acquisitions, user data may be transferred as part of the formal transition process in full compliance with existing data protection laws.

Allbirds adopts robust physical, technical and organizational safety measures to shield sensitive personal information from unauthorized access and misuse, even though no digital or physical security system can guarantee absolute protection at all times. We only store user data for the exact duration required to fulfill original collection purposes, satisfy legal compliance rules, resolve ongoing disputes and uphold contractual terms. Once data is no longer necessary, we permanently erase or fully anonymize all personal records to eliminate privacy risks.

Our brand services are not designed or intended for underage users, and we never actively seek or collect personal information from minors. Current privacy legislation grants individuals clear data rights, including the ability to access stored personal records, correct inaccurate details, request full data deletion and limit specific data processing activities, alongside adjustable controls for marketing subscriptions. All formal data right requests can be submitted through our official dedicated contact channels, and every application will be reviewed and resolved in strict accordance with legal requirements.

This privacy policy will undergo occasional revisions to reflect updated internal operational practices and evolving legal compliance obligations. Continued use of our online and offline services following policy updates signifies user acceptance of the revised terms and conditions. Anyone with questions, doubts or privacy related concerns can connect with our team directly using the official contact information published by Allbirds for further clarification and support.